Launch of 'Sweet by Nature' Marketing Campaign.
In 2011 Merisant Australia launched the ‘Sweet by Nature’ marketing campaign for Equal Stevia. The visuals for this campaign combined the natural aspect of the ingredient Stevia with the brand heritage from past campaigns to create a fresh and vibrant design. Advertising consisted of in print, online, in cafés and in stores.
The ‘My Coffee My Barista Promotion'
In 2010, Merisant Australia launched the “My Coffee My Barista” promotion with a national push that included both a consumer and trade component. The promotion allowed consumers to vote for their favourite barista in order to win 1 of 8 Nespresso Delonghi Lattissima coffee machines. National and state barista prizes were also on offer in order to get trade buy in. Activity included in store wobbler, print ad, online media activity and table talker.
Do it for yourself, do it for your coffee cont’d
2009 saw the continuation of the ‘Do it for yourself, do it for your coffee’ campaign with new visuals focused around fashion and gossip being developed. Advertising consisted of online, print and outdoor
The ‘Ultimate Coffee Experience’ Promotion
In 2008, Merisant Australia created the “Ultimate Coffee Experience” promotion where customers could win trips to key coffee related destinations such as Rome, Paris, London or Rio. The Promotion allowed consumers to build their ultimate coffee experience online ranging from destination, hotel, day tour/activity and a hot beverage experience.
Launch of "Do it for yourself, do it for your coffee" Marketing Campaign
As an evolution of the successful 'Bring Café Culture Home' campaign for 2006, Merisant Australia has developed a fully integrated National advertising campaign. The new campaigns ask consumers to "Do it for yourself, do it for your coffee", utilising mediums such as in-store, radio, outdoor, magazines and experiential.
The visuals used in this campaign are strong, encapsulating Equal's premium position in the market and reinforcing our link to hot beverage flavour enhancement. The visuals have been designed using Equal Stick Sachets and represent four different cups; espresso, latte, coffee & tea.
Nova Breakfast Sponsorship
March saw the launch of the campaign through the sponsorship of breakfast radio as well as morning advertising in Australia's three biggest markets; Sydney, Melbourne & Brisbane.
Click here to listen to our two great radio ads
- Radio spot 1
- Radio spot 2
"Bring Café Culture Home"
In 2006, Equal launched a fully integrated advertising campaign which commenced in Australia and New Zealand in June. Tapping into the emerging café culture, the core message of the campaign was to 'Bring Café Culture Home'. This message was supported by the release of new Equal Café Sticks in June 2006 and was brought to life over various mediums, including Magazine & Outdoor advertising and In-Store activity such as Point of Sale and floor stickers.
Stay tuned for more exciting activity...